What to use instead of goo.gl

Google has not shortened links since 2019. In 2025 it switched off inactive goo.gl links. lnk.ua shortens a link right now, no signup.

Google URL Shortener lnk.ua
Links on Free Closed No cap
Statistics
Custom domain
API
QR
Paid from, per month Closed Pricing

Short answer

goo.gl no longer makes new links. Google has no other shortener.

lnk.ua shortens a link now: no signup, no cap, a QR code included. Your own domain comes with PRO (pricing).

Feature comparison

Google URL Shortener lnk.ua
Links on Free Closed No cap
Statistics
Custom domain
API
QR
Browser extension
Paid from, per month Closed Pricing

What happened to goo.gl

Dates are from Google’s own posts.

Date What happened
Mar 30, 2018 Google announced the shutdown and suggested Bitly and Ow.ly.
Apr 13, 2018 New users can no longer create links.
Mar 30, 2019 Creation closed for everyone. Old links keep working.
Jul 18, 2024 Google announced that all goo.gl links would stop working.
Aug 1, 2025 Google changed its mind: only inactive links would go.
Aug 25, 2025 Inactive goo.gl links switched off. Firebase Dynamic Links closed too.

Sources: developers.googleblog.com/en/transitioning-google-url-shortener-to-firebase-dynamic-links, developers.googleblog.com/en/google-url-shortener-links-will-no-longer-be-available, firebase.google.com/support/dynamic-links-faq

Does my old link work

Open it. If the right page opens, the link is alive. If you see a 404, it is dead and can’t be restored.

maps.app.goo.gl links keep working.

Dead links

web.archive.org can sometimes show where the link went.

Make a new short link and replace the old one. On printed material, reprint or put a sticker over it.

What to use instead

Option Signup Free links Paid from
lnk.ua Not needed No cap Pricing
Bitly Needed Capped Paid plans available
The full link — — $0

Not losing links again

Any shortener can close, ours too.

Your own domain on PRO can be pointed at another service. Links in your account are easy to list. And where the full address fits, don’t shorten.

What you get

REST API

A link and a QR code in one request, already on Free. How the API works.

Questions

Does Google have a URL shortener now?
No. goo.gl closed in 2019, Firebase Dynamic Links in 2025.
Do old goo.gl links work?
Active ones do; inactive ones were switched off in 2025. Open the link to check.
Can a dead goo.gl link be restored?
No. web.archive.org can sometimes show where it went.
What about maps.app.goo.gl links?
They keep working.
How is lnk.ua different from goo.gl?
It works now: no signup and no cap.
What happens to my links if lnk.ua closes?
Links on your own domain (PRO) can be moved to another service without reprinting.

A link in seconds

Shorten your first link